How to Advertise Your Business For Sale
Due to the fact that keeping the potential sale of your business quiet is in the best interest of the business, it isn't very easy to advertise that the business is for sale. In most cases, business owners do not want employees, customers, or vendors to find out that a business is for sale for as long as possible. This prevents key employees from leaving, customers from finding new places to shop, and vendors from employing stricter credit terms.
Business opportunity classified ads are usually an effective way to advertise a business for sale. Usually, these ads are placed by business brokers and other professionals; however, some are placed by business owners. You should not include very much identifying information in print ads. Use a contact phone number or address that employees, customers, and vendors won't recognize. Larger Sunday newspapers are the media for print advertising.
You can also consider trade magazines, business opportunity magazines, and trade association newsletters. When writing your print ad, you should list the positive aspects of your business to raise interest. This includes financial and non-financial information. You can also list the cash investment or requirements that prospective buyers should have.
Advertising your business through websites that are specifically designed for businesses that are for sale gives your business more exposure, because the advertisement reaches potential buyers globally. Click here to advertise your business for sale for free at GlobalBX - GlobalBX is a free business for sale exchange that provides a confidential forum to facilitate the buying and selling of businesses.
Consider talking to those who have a good chance of knowing people who are looking to buy a business, such as bankers, attorneys, accountants, business brokers and real estate agents. Be sure to stress that confidentiality is very important. Talking to your competitors is also an option, although this isn't always recommended, and really just depends on the circumstances of your business, and the competition.
Using a business broker is probably the best way to advertise and sell your business. The brokers are experts at advertising businesses and finding buyers, as well as negotiating sales and helping the seller prepare the business for sale.
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