Background
- Started in 2003
- Published twice monthly on Thursday
- Average print run 12,000; Average page count 32 pages
- Columbus Jewish Population-est. 22,000
- Content 60%, advertising 40%
- Independent
- Website: thenewstandard.com

Distribution
- Over 7,000 are mailed directly to Jewish homes and businesses as bulk and individual requesters
- Additionally controlled bulk distribution to 155 location
- Circulation Verification Council Publication Audit company
- 2 separate office rooms
- Internet DSL
- Wired network & Wireless network
- Vodi phone system with voicemail
- 3 phone lines
- 4 Printers (B&W & color)
- 5 workstation computers
- 2 laptops
- 1 design station with Adobe Creative Suite 2.0
- 1 File and network server
- 1 year subscription to 10 user license of CRM software (salesforce.com)
- 6 Steelcase Cubicle units in two office spaces
- Furnished lobby space

New Media Development
- Website developed with all content from inception already online
- Joomla Content management system
- 1,800 email addresses
- Email newsletter
- Online Calendar
- Own domains, OhioJewish.com, ColumbusJ.com and tnscolumbus.com

Strong relationship with Jewish Community
- Columbus Jewish Federation exchange of lists
- Columbus Jewish Center - Co-sponsorship opportunities.
- Columbus Jewish Foundation - Exec. Dir. Once member of board
- Melton Center for Jewish Studies at The Ohio State University
- Broad community acceptance

Community growth
- The Jewish population in Columbus Ohio had a 41% growth rate.
- According to the Columbus Ohio Community Study of 2001, the Jewish population was 22,003 contrasting the population of 15,600 in 1990.

Revenues
- $40,000 in receivables outstanding 70% under 40 days
- 24% growth in revenue from 2007-2008

Potential new revenue streams
- Undeveloped classified ad section
- Website developed and ready for online advertising
- In paper Special Sections
- Quarterly magazine