amuthanjrv
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Producing an engaging video for YouTube is just the first step in launching a successful marketing campaign on YouTube. With 20 million viewers a month and literally millions of videos to choose from, it’s easy to get lost in the crowd.
Here are some tips for making your company’s videos rise to the top and leveraging them to help your business:
Participate in the YouTube community. People forget that YouTube has an active community, similar to eBay. Miller suggests getting your name around by commenting on other videos and joining existing topic-oriented groups or creating one if there isn’t one in your niche area.
Make sure your videos direct visitors to your site. Tens of thousands of viewers watching your videos sounds great, unless they have no direction to find your business afterwards. Make sure you include your Web address and other company contact information. Miller recommends creating a special “landing page” for viewers coming to your site from YouTube. It should have a similar look and feel to YouTube and intuitive navigation to close the deal on transactions or gathering client leads; whatever your marketing objective may be.
Using the right production values. Believe it or not, spending too much money producing the video is more of a problem than spending too little. “If you look too slick, it may work against you. Most YouTube videos are shot with a $300 camera. YouTube videos are 320 x 400 pixels. You could spend $100,000 on a video, but no one is going to see it. Less important is the equipment, while more important is technique. Talking heads, stationary shots work best. That’s why spots like Blendtec work so well. It’s a guy standing at a little table with a blender. Audio, however, is something people don’t think enough about. If you’re using a camcorder with an external mic input, use it. Invest in a decent microphone.
Choose your keywords carefully. There’s only one way viewers find you on YouTube and that’s the site’s search engine. Using the right keywords is essential. Choose words that best fit your subject area and niche. Keywords should draw in a broad enough audience to get the exposure you seek, but not too much. With 20 million viewers passing through the site, businesses should use words that weed out traffic too.
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Getting noticed on YouTube - 
