alanm
Posts: 25
Joined: 1/18/2010
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When you are trying to build your company brand online authenticity is important. We have seen many poor practices promoting businesses in the social sphere which actually have a negative effect on the brand. Social media is not social advertising. Yes, of course you can advertise on sites like Facebook and Linkedin, but as a web user its well identified.
This usually happens when businesses are trying to drive web traffic to their corporate site using key word spamming. There are many reasons why you should promote your business on the web but the other edge of the sword is that folks are watching...and they will out you, if you don't play by the social media rules.
The key strategy when using social media to promote your business is to provide information that is relevant to your target audiences. At its core we recommend education based marketing, the principle of which is to teach and provide content. This builds credibility for your brand without being to overt with your goal of selling more stuff.
The success formula is to be visible on the social networks that are relevant, be credible by providing great content and information and be available to interact with your audiences. Once you do this, prospects may contact you to do business. After all, in marketing the key word is top of mind. Social Media keeps you top of mind and if you do a good job, people want to do business with people who are credible.
Live the Brand
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Alan McLaren, Infinity Communications
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Keep It Real - 
