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Seeking financial business partner to launch new pet product

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Seeking financial business partner to launch new pet pr... - 3/30/2010 8:42:34 AM   


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Joined: 3/30/2010
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Small manufacturing company in Henderson, TX is seeking financial partner to help launch new pet product.
Marketing Highlights:
路 $2 million to over $10 million in potential sales within 1 to 3 years
路 $1 million to over $5 million in potential profit within 1 to 3 years
路 Target market for this type of product is over 35 million
路 American Pet Products Association (APPA) reports: As projected, industry spending in 2008 hit $43.2 billion and is projected to grow over $47 billion in 2010.
路 Will be the first national manufacturer and distributor of this top- quality fashionable pet product in North America with a functional yet elegant design.
路 Contacts with a management team with an average of 30 years in the consumer packaged goods industry with knowledge and insight into retail markets with extensive contacts at key U.S. retailers from Wal-Mart to Petco
路 The Wall Street Journal reports: This is one of the fastest-growing categories at national pet retailers. Strong sellers growing by 10% annually.
路 BERKELEY, Calif. PRNEWSWIRE reports Recession Proof Pet Industry Booming, Careers Flourishing.
路 First-to-market opportunity to establish our unique upscale pet product attributes as the leader in its category.
路 Over 25 years experience of 3rd Generation Craftsmanship designing & building interior staircases and decorative architectural woodwork for up- scale homes & businesses.
路 Provisional Patent is filed, followed by a Permanent Patent.
路 Sales and Distributions Plan:
1. Initial sales are planned for independent pet stores and small chains. One up-scale pet chain interested has 40 store locations across four states. There are other local individual pet stores requesting this product.
2. National and Regional Chains: These include PetSmart, Petco, Target, Costco and dozens of other retailers.
3. Internet Sales: Website store, YouTube, Twitter, pet related websites
4. Infomercial Sales: QVC (82 million viewers), HSN, Animal Planet, TELEBRANDS

Google Keyword Search Stats: During the month of February 2010, there were over 240,000 searches for this product on the internet within the U.S. and well over that nationally.

Use of Investment:
路 Operating cost:
1. Monthly Fixed Costs
2. Monthly Variable Costs
路 Purchase additional equipment
路 Purchase initial material
路 Marketing & Advertising
Investment Plan Possibilities:
路 (Invest $350,000 +) Higher risk but with potentially greater initial profits and quicker return: The plan here is to set up an assembly production line of additional equipment and employees resulting in a higher volume of products to our customers. In addition to internet sales, mom & pop operations, after we have built sufficient manufacturing capacity, we plan to aggressively target small chains and key retailers.
路 If interested in the plan above, it may be possible to manufacture 5,000 products and air it on QVC and get a quick return on the investment and the sales numbers needed to approach the key retailers. We would only need to sell 1,750 products of the 5,000 to break even plus QVCs fees or percentage. Considering the full 5,000 was sold during a 陆 hour show, the sales would be $1,000,000 and keeping in mind that they reach 0ver 82,000,000 viewers. It鈥檚 very feasible to assume we would be able to sell 5,000 products. So far I have experienced very positive feed back on this product. It was also featured on one of our local TV shows followed up by phone calls, to the TV station, from potential customers, wanting to know where to find the product.
路 (Invest less than $100,000) Lower risks but with initial low profits: Using a business incubator type plan where initial investment is small & as needed and sales in the business eventually cover the operating cost and the business grows financially on its own, slowly. However, using this plan, the profit margin, manufacturing & sales volume will be less. The material cost will be higher but will require much less monthly fixed & variable costs. Also the additional equipment, marketing & advertising will be lower. This would limit us to internet sales, mom & pop type pet stores.
If you are interested and would like the full marketing plan with financials or to set up a meeting, email William Moore at or call 903-649-3367 Please include information about yourself in the email.
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