Bruegger's Marketing Support
Yes, a percentage of your gross sales as specified in your franchise agreement goes into a fund that is used to promote Bruegger's both nationally and locally. You are also required to spend 2% of your gross sales on local advertising.
We are actively seeking franchisees who have the drive to succeed in a nationally-recognized concept that places strong emphasis on the success of its franchisees.
Bruegger's has offered franchising opportunities since 1993. We are well positioned to take advantage of the national trend toward quick casual restaurants. Our bakery-cafés offer upscale customers a variety of freshly baked bagels and proprietary cream cheeses - and a whole lot more, like soups, made-to-order salads, custom-blended coffees, deli-style sandwiches, and scrumptious desserts.
Our products are made with all-natural ingredients, and we take pride in providing excellent customer service. We offer a warm, inviting atmosphere for our customers in our newly designed bakery-cafés. Bruegger's franchisees are hard working, results-oriented people who appreciate the benefits of a proven system. They care about customers and enjoy providing healthy, nutritious food at a good value. Our most successful franchisees are involved in managing the day-to-day operations of their bakery-cafés.
To be considered as a potential franchisee, we require the following skills and qualifications:
- You or an approved operator must have restaurant management experience
- Proven business skills
- Enthusiasm for and ability to fully participate in Bruegger's operational systems
- Dedicated to customer satisfaction
- Willing to devote full-time efforts to building a successful business
We know how important training is to the success of our franchisees, and we take it very seriously. Bruegger's dedicated trainers will be sure that you and your employees are familiar with the proven and effective operating concepts before you open your first two bakeries. You and your Operator will train in one of our Training Bakeries for up to 8 weeks prior to the opening of your first bakery-café. In addition, one of our experienced Franchise Operations Consultants will be assigned to assist you with the first two bakeries you open and provide ongoing site visits, training and operational assistance.