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E - Commerce Nutritional Supplement Company
Location: United States -> Pennsylvania -> Allentown
Industry: Technology – Internet Related > E-Commerce and E-Tailers

Business Summary

Launched in 2008, this eCommerce business does nearly three million in annual revenues and has grown 16% on average year over year for the last two years. The product focus is nutritional supplements and eye care/health products. Revenue sources are well balanced through its' own URLs, multiple 3rd party platforms, and 10% of monthly revenues come from re-orders. The site sells its own brands along with several other vendor brands and has a wide variety of sku's and health areas it focuses on. The business is currently operated as a home-based business with three remote employees and a 3rd party fulfillment center.

Asking Price: $1,670,000
Contact: David
Phone Number: 484-788-9994

Financial Summary:
Total Revenue: $2,718,371
Discretionary Earnings: $607,944
Inventory: $193,000 (sold separately, not included in list price)

Key Benefits:
Business Age: 8 years old, well established with Google and 3rd party platforms.
Growth: Consistent year over year growth with an average of 16% in the last 24 months (14% in the TTM).
Transferability: Easily transferred to a new owner and can be operated from anywhere with an internet connection.
Brands: Company owns and offers 2 very successful brands and profitable brands.
Repeat Revenue: Approximately 49% of the customer's re-order at least annually, resulting in 10% of the monthly revenues.
Out-Sourcing: Out-sources fulfillment, customer service and has three remote employees that can transfer with the business.
Auto-Ship Program: Offers a robust auto ship program.
Growth Opportunity: Seller has identified and begun the implementation of many growth opportunities, including a newly designed website on a robust platform.
Margins: Very strong margins, allowing for capital to grow the company including plenty of paid marketing.
Workload: Current owners (husband & wife) work a combined 40-50 hours a week operating the business.
Site Conversion Rate: Strong conversion rate over 3%.
Email Database: Over 53,00


Asking Price Range:  $1.0M - $2.5M
Gross Revenues:   $2,718,371
Cash Flow:   $607,944
Cash Flow Type:  Sellers Discretionary Cash
Inventory:  Actual cost at closing - not included in asking price as it fluctuates
Seller Financing:  Yes

About The Business

Year Established:  2008
Number of Employees:  4 - 5
Relocatable:  Yes
Franchise:  No
Current Real Estate:  Owned

About The Sale

Management Training and Support:  Seller will provide full documentation and training. Training includes 90 days of hands-on training up to 40 hours a week and an additional 3 months of phone calls, emails and texts. Seller agrees to respond in kind to such within 48 hours. Buyer will cut the training period short if unnecessary and entirely at his discretion.
Reason For Selling:  Our parents on both sides of our families as well as aunts and uncles have had challenging genetics and shorter lifespans. Semi-retiring early to enjoy each other's company without the stresses of a multimillion dollar company is how we would like to spend our last years no matter how short or long.


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E - Commerce Nutritional Supplement Company Photo 1 E - Commerce Nutritional Supplement Company Photo 2 E - Commerce Nutritional Supplement Company Photo 3

Print Listing Id: 700269379
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