This builder is a premier custom luxury home building company that has a strong, established reputation for high integrity, customer service and quality. There are an over-whelming number of home building companies doing business in Michigan. Many of these companies appear for a few years only to quickly disappear when the economy gets weak and then reappear when home building begins to boom again, often under a different name. With a 30-year history, the owner has built a top trusted name in the building industry and has developed one of the most well-known brands for luxury custom home building and remodeling in Northern Michigan.

Some other key differentiators include:
- The company has prospered and continues to grow its already healthy footprint in the lucrative segment of custom home building focused on luxury lakefront living.
- Over $15 million in active work-in-process business, with $6.6 million remaining to be billed, with an additional $1.45 million contracted to start in 2019 and another $2.65 million in projects awaiting to be awarded.
- A culture that begins with listening to customers, operating with integrity and making the customer's vision a shared vision.
- Exceptionally strong brand built within their focused geography and beyond.
- Besides a focus on building luxury homes, the company is a go-to resource for performing major remodeling projects and additional structures.
- Several identified growth opportunities for a new owner.
- The company more than survived the great recession, rather found a way to prosper and position themselves for the growth they have realized.