As technology has become and will continue to become a driving factor within economies worldwide, the marketplace for Value Added Resellers (VAR's) is growing at an astounding rate � an expected CAGR of 10% Year-over-Year through the year 2028.

What makes VAR's necessary within the business landscape - most large and medium sized Companies do not order enough volume for purchasing direct from a manufacturer and can benefit from purchasing from a go-between such as a VAR, thereby creating a strong need for participants within the marketplace who function as a go-between within a B2B environment.

In order for a VAR's to maintain livelihood and grow within this highly competitive marketplace, it is necessary that Resellers have access to attractively priced goods from manufacturers, resellers, and wholesalers, and the necessary technologies to help streamline business and ensure that pricing opportunities are not overlooked (on the part of the VAR and their customer). The firms which can capture most and/or all sales within the Reseller industry will be the firms who will prevail in the years to come, ideally those who have a capability for:

-Displaying a high capacity for tech solutions and customizations
-An abundance data analysis and KPI's
-Sales and marketing
-Quoting and sourcing
-and overall Integrations and customizations

Since opening their doors nearly 20 years ago this Company has created a software solution for quoting, procurement, discounting, vast array of KPI's and a content library which in sum is yet to be rivaled by other firms in the space.

By creating the necessary relations with only the most optimal suppliers for maintaining a reputation of quality while maintaining an outstanding profit margin, it is these factors while developing strategies and sales channels that the Company has been able to boast $3MM-$4MM in gross sales in its pre-covid year. With their most recent integrations (within the last 1-2 years) the Company is NO