Popular Local Lifestyle Magazine
www.GlobalBX.com
Listing ID:
700287860
Listing Title:
Popular Local Lifestyle Magazine
Quick Link:
http://www.globalbx.com/listing.asp?bId=287860
Industry:
Media and Communication
Industry Segment:
Periodicals and Magazine Publishers
Country:
United States
State / Province:
North Carolina
Area
City:
Wake County
Asking Price Range:
< $250K
Gross Revenues:
$293,571
Cash Flow:
$137,039
Cash Flow Type:
Sellers Discretionary Cash
Year Established:
2000
Number of Employees:
1 - 3
Business Description:
Business Description:
Motivated seller! wants to retire! This full color local area interests and lifestyle magazine has been in print for almost twenty years. Strong and loyal advertiser base enjoys broad five tier distribution model; Distribution in all Harris Teeter and Whole Foods locations; ~400 additional street distribution locations; Direct mail to home values over $250,000 on a rotating basis; all RDU International Airport distribution racks; and online distribution via the companies website. Rotating editorial theme content is popular among readers. Current owner works approximately 30 hours per week. Ad ratio is extremely good at 40% to 60% paid pages. These sales numbers produced with no full-time or part-time sales people. The business generates a significant amount of profit from third party bartering and trades. This income is verifiable and will transfer to new owner. eNewletter subscriber count approaching 3,000 individuals.
Historical Summary:
The founder owned a franchised publishing business and wanted to start a lifestyle magazine. The franchised publisher was sold and this magazine was launched. Since that time the name was changed to address a larger audience. Circulation grew consistently and distribution was increased from 2 to 4 issues per year.
Owner Qualifications:
New owner should be familiar with journalism, selling advertisements and events, marketing, light accounting and HR or be willing to hire in those that are needed.
Competition:
There are other quality lifestyle magazines in this market, but none that have the distribution or circulation of this business.
Potential Growth:
Social media, eNewsletter distribution can be improved and expanded generating additional revenue. Without any question the addition of full-time salespersons would have a material impact on revenue. Jeff Snell 919-341-1100 ext. 700
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