Understanding the way people connect and communicate can lead to a 500% increase in the number of clients and contacts you gain.
We have all been there. We have had to kiss a lot of frogs to get to our prince and we have all been rejected in the past, which is a good thing, otherwise, there wouldnâ€™t be enough hours in the day to fit all the pointless meetings and unavoidable polite conversations.
However, there are ways to minimize the amount of frog kissing and heart sinking rejections you must go through in business, and this is by following the Golden Rule of Communication: Treat others in the way you would like to be treated.
Almost anyone you ask about how they would like to make business contacts, will answer that they want it to be interesting, exciting and fun, and that is a good way to start.
Something is interesting when we learn new things about something that catches our attention. Something is exciting when it promises new adventures, ideas and discoveries. Something is fun when it makes us feel good, makes us smile and offers great company. This is the way to do business; this is the way it works when our foundation is the Golden Rule.
And, how do we build up on this rule? Very easily, ask yourself what are you doing there. Establish that you are in the right place in order to understand the people around you. We all understand that in any given situation, there are some people who are searching to fill a current need; some are searching for the next few months, some for the next two years, and some are not searching at all.
In business, the percentages established for each of these categories are helpful:
3-5% are searching to fill a current need
10-15% are searching for the next few months
40-50% are searching for the next two years
30-40% are not searching at all
This means that in any given situation, there is a 10-15% of people that are immediate potential customers, and over two years that percentage goes up to 50-75% thus, by meeting people in the right way and staying in touch, you could increase your business and contacts by 500%.
Most of us want someone to be interested in what interests us, to be listened to, to be injected with positive energy, to be given the space we need, and to have good information and help when needed. With this in mind, every time you meet people in business, ask what they do and how you can help them. Get to know each other deeply and look for ways to help each other. Once you have established this, it is a win-win situation; keep in touch and start making good business!
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