Filta helps Franchise Owners succeed by using the marketing fund
Filta Environmental Kitchen Solutions launches its new website
Alongside the rebranding, The Franchisee's marketing fund is targeted towards national brand awareness, helping 2009 prove to be a great year for Filta and its Franchise Owners.
Last week, Filta exhibited at the National Restaurant Association show in Chicago. Filta's CEO, Bob Rogers, commented how great it was that many of the attendees either already used or had heard of Filta… the brand awareness is working.
Next month, Filta will be exhibiting at the SW Food Expo in Dallas.
Other uses of the fund includes advertisements and articles in trade publications such as Nations Restaurant News, QSR, FR&L, Restaurants & Institutions, Food Management, Restaurant & Hospitability, and online at NRN, Food Management and R&I.
National brand awareness is one of the many reasons franchise owners join the Filta network.
If you haven't already heard, 2009 is a big year for Filta. The business has re-branded itself as the Environmental Kitchen Solutions partner. A worthy tag, since the business consists of FiltaFry, the undisputed market leader in oil-filtration & deep fryer management, and FiltaCool a unique natural filter for moisture control. Both products are proven to save clients money and increase sustainability. More specifically, our clients typically:
- Reduce original oil disposal up to 50% with FiltaFry
- Extend the life of perishables up to 50% with FiltaCool
With these types of efficiencies, it was natural for Filta to re-brand itself as the Environmental Kitchen Solutions partner. As most are aware, a lot goes into the re-brand of a company. Filta has been steadfast since the latter part of 2008 at developing its new brand with marketing materials, which include a new van wrap for its mobile business (pictured), print advertising, web advertising, increased corporate "green" efforts, and most recently a newly branded web-site.
In today's world, a company's website is extremely important, so Filta felt it necessary to spend significant time to create a user-friendly, detailed web-site so the user will be both informed and satisfied.