The SILVER CROSS business model is to provide accessibility, lifting and mobility equipment for use in residential applications. The primary user/customer is an elderly or otherwise physically challenged individual who wishes to remain in their home, living independently but needs equipment to help them move around their home. Primary products offered are stair lifts, wheel chair lifts and ramps, ceiling lifts, bath and shower lifts.

The SILVER CROSS franchisee generates business by networking with, calling on and building relationships with healthcare professionals - mostly therapists, discharge administrators, and other professional and administrators in the healthcare industry who are interacting with the people who will likely need accessibility equipment in their homes. The business model is based on the large and growing baby boomer population and their increasing desire to remain in their home, living independently. The price is an estimate of an investment range of $110,000 to $145,000 not including working capital.