This boutique has carved out a unique and well defined niche in the Valley by addressing a mature clientele of women who seek quality, style, and exceptional perceived value in apparel, jewelry, and fashion accessories within a sophisticated, gallery like environment. A large segment of this niche is well-traveled, has a strong disposable income, and is challenged to find satisfying shopping experiences in the large National stores, the proliferation of boutiques that cater to a young, trendy market, and on line where there is no advising and service.

The inventory selection ranges from casual dressing, interesting tee shirts, denim, and comfort fit lines to daytime and evening event dressing. The hallmark of the merchandise selection is defined by an artistic, fashionable edge and a wide range of sizes. so that the vast majority of customers can find a look to fit their shape and personal style. The outstanding reputation of this boutique in The Valley and beyond has been earned through its carefully curated selection and, also key, the highest standard of customer service. The seasoned, exceptional staff treats every customer with respect and special attention, which is a large reason for clientele loyalty. Customers enjoy personalized service that is rarely experienced in other stores and is altogether absent in the on line shopping experience.