This is a great opportunity to acquire an established painting franchise with good revenue momentum. The business model is to serve as a contract manager that handles marketing, advertising, sales and follow-up to clients, as well as branding and exposure to the customer base. Work is then scheduled and assigned to contractors who carry out the painting projects. Contractors are paid a fixed percentage. This is a great model for painting contractors, because they get to paint and the franchise owner takes care of the business side. Approximately 65% of the business is residential exterior, with 25% interior and 10% cabinets.
Marketing is managed through pay per lead, Google SEO, Google ads and direct leads.
The ideal client is someone who is looking to repaint a home at a midrange price and quality with a high level of communication between contractor and client.