- Online marketplace for buying and selling authorized user tradelines
- Buyers have access to effective credit building strategy
- Sellers earn income from their good credit
- Platform offers both direct-to-consumer (DTC) sales and wholesale B2B re-seller program
- 5,000 credit products available, with 14,000 sold in 2020
→ Consistent, significant YoY growth in rapidly expanding industry, with 300% growth forecast over 2 years through 2022
→ Rapid adoption of tradeline credit-building strategy within $3.6 billion credit repair industry
→ Dominant marketplace toward which buyers and sellers gravitate
- Sustainability
→ 34% recurring revenue from brokers via white-label program
→ Content marketing with industry authorities is increasing brand awareness
Defensibility
→ Largest network of credit suppliers and buyers
→ Strong brand recognition within the industry